If you want to add a new experiment, in the first step, you have to enter the name of the experiment and some description (optional). After that, you have to set the Unit of Assignment for the experiment. UpGrade allows users to be randomly assigned to different conditions both at the individual and group level. In the group assignment, you can ensure that all of the users within the group get the same condition assignment. If you choose to assign the conditions at the group level, you have to select the group type. Custom group types are also allowed. Else you can also choose to assign the conditions at the Individual level. The Consistency Rule of the experiment is used to ensure that either everyone in the group gets the same assignment or they all remain excluded from the experiment. You can also attach contexts and tags to the experiment. The context can be used on the application side to only fetch relevant experiments.